The post was first shared online by Victor Knapp, a co-founder of digital marketing agency Monks, and the rest is history.

It was seen by over 500,000 people – around half of the population of the city — and attracted hundreds of replies, ideas, and expressions of a communal sense that so much litter simply did not need to happen.

Knapp says the response was simply overwhelming, with countless offers from people looking to get involved.



"We are not going to launch a new foundation, a political party, or any kind of fundraising." "Instead, we will scale current efforts.

"Residents are already working diligently to maintain a clean image of their streets, neighbourhoods, and waste container areas.



World Cleanup Day Pre-event Facilitated
The date for the Amsterdam clean-up day is September 19, a mere day before World Cleanup Day. The target is to get at least 3.5 percent of the local population to join in.



Hester van Buren, head of rubbish collection at the city council, welcomed the proposal and described it as a "fantastic initiative." Council, residents, and businesses must work together to keep a city clean, said Ms Paterson.

A survey by the city council earlier this year found that four out of five residents believe litter is an ongoing issue, with the city centre coming in for most criticism.