Four in Ten Now Shop Abroad
The survey found that 41 percent of Dutch soft drink fans admit to buying their favourite fizzy drinks in neighboring countries from time to time. Interestingly, this figure lines up almost exactly with last year's numbers on beer, when 41 percent of respondents said they also crossed the border occasionally to stock up on cheaper beer. It seems the habit of border-hopping for better deals isn't limited to one type of drink anymore.



Lower Prices Remain the Biggest Draw
When asked why they bother making the trip, 67 percent of buyers pointed to one simple reason: cheaper prices. That's the exact same motivation driving people to buy beer outside the Netherlands too. Robert Seegers, who heads the trade association behind the survey, believes these numbers tell an important story.

He noted that when four out of ten consumers say they shop across the border, and two out of three do it mainly to save money, that pattern is impossible to ignore.

Seegers linked the trend directly to rising taxes and excise duties within the Netherlands, arguing that these costs are pushing shoppers toward neighboring countries instead. He pointed out that this same issue made headlines just last week concerning beer purchases, suggesting a broader pattern is taking shape across different product categories.



Border Towns Feel the Pinch
The conseq.