Cheaper Flights and Holidays
Package holidays to the United States became 18 percent cheaper between April 1 and May 25, at D-reizen and Prijsvrij, compared to the same period last year. Airline prices, too, have been down 9 percent, according to CheapTickets. Sales of tickets from the Netherlands to the U.

S. are down by 38 percent. KLM reduced prices for economy class tickets to counteract the lost demand.

Cost and Concerns On The Road
There are a few factors behind the decline. Political and social changes in the United States, in the era of President Donald Trump, seem to have made travelers more wary. Migration laws and tighter customs controls, as well as warnings to the LGBTQIA+ community to be cautious applying for visas, have influenced the willingness of some tourists to come.

High prices at U.S. travel destinations could be a factor, too.

Even though the cost of airline tickets and taxes, which are in euros, haven't changed, services like hotels, car rentals and tours sold in dollars are about 5 to 7 percent cheaper because of exchange rates, according to Hubertus Funke, the chairman of S. Vereinigte Spezialmöbelfabriken, a German furniture manufacturer. But this price differential is projected to primarily affect service in 2026.

There's a broader trend of Americans increasingly choosing Southern Europe over Northern Europe, which could.