One of the world's oldest luxury sports car brands is getting a second — or rather, third — chance at life. Spyker, the storied Dutch carmaker that collapsed for the second time in 2021, is officially making a comeback, this time backed by serious money from a Ukrainian businessman. Volodymyr Nosov, who runs the fintech firm W Group, has taken a significant stake in the revived company, with his shareholding reportedly valued at several hundred million euros.
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A New Owner Steps In
Nosov has come on board not just as a financier but as a genuine enthusiast. He described the move as "both a personal and strategic investment," noting that he has spent years collecting rare cars and has long admired Spyker's distinctive design identity and rich history. Under the new arrangement, Spyker will operate under the W Group umbrella, bringing together the worlds of luxury automotive and financial technology in what appears to be an ambitious long-term play.
The exact terms of the deal haven't been disclosed publicly, but those familiar with the matter suggest the numbers are substantial. Nosov joins current CEO Victor Muller, who revived the brand in 2000, though Muller's tenure has not been without controversy — he faced allegations of tax evasion.
What's Coming Next
The relaunch isn't just about ownership changes.
Spyker has already announced a brand-new model, the C8 Preliator XXV, set to be unveiled in August. The name itself nods to the brand's heritage while signaling a fresh chapter. Beyond the car, the company and W Group plan to launch Spyker Digital, a new tech venture focused on building digital infrastructure specifically for the luxury automotive segment.
The initiative will explore how emerging technologies can improve the buying experience, ownership journey, and how customers connect with the brand overall.
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