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A New Owner Steps In
Nosov has come on board not just as a financier but as a genuine enthusiast. He described the move as "both a personal and strategic investment," noting that he has spent years collecting rare cars and has long admired Spyker's distinctive design identity and rich history. Under the new arrangement, Spyker will operate under the W Group umbrella, bringing together the worlds of luxury automotive and financial technology in what appears to be an ambitious long-term play.
The exact terms of the deal haven't been disclosed publicly, but those familiar with the matter suggest the numbers are substantial. Nosov joins current CEO Victor Muller, who revived the brand in 2000, though Muller's tenure has not been without controversy — he faced allegations of tax evasion.
What's Coming Next
The relaunch isn't just about ownership changes. Spyker has already announced a brand-new model, the C8 Preliator XXV, set to be unveiled in August. The name itself nods to the brand's heritage while signaling a fresh chapter. Beyond the car, the company and W Group plan to launch Spyker Digital, a new tech venture focused on building digital infrastructure specifically for the luxury automotive segment. The initiative will explore how emerging technologies can improve the buying experience, ownership journey, and how customers connect with the brand overall.
Spyker's story stretches all the way back to 1880, when brothers Hendrik Jan and Jacobus Spijker founded the original company in the Netherlands. It closed in 1925, sat dormant for about 75 years, and was then brought back to life in 2000 by Muller. Production stayed small — just a handful of sports cars each year. A costly and ultimately failed attempt to acquire Swedish automaker Saab pushed the company into bankruptcy in 2014. Though that ruling was later overturned, further efforts to stabilize the business — including a proposed merger with a U.S. aircraft company — failed to stick, and Spyker folded again in 2021.
Now, with fresh investment and a new strategic direction, the brand is betting that this time things will be different.
